Posted on / by The Daily Marketer

What is GetResponse? Sales Funnels

GetResponse is an email marketing app that allows you to:

  • create a mailing list and capture data onto it
  • send emails to the subscribers on your mailing list
  • automate your emails to subscribers via use of ‘autoresponders’
  • view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, GetResponse has shifted its emphasis considerably: the product now aims be more of an ‘all-in-one’ e-commerce and marketing solution rather than just an email marketing tool.

Accordingly, in addition to email marketing, GetResponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.

GetResponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all in one’ marketing platform

GetResponse has been in business since 1998 and, according to the company, over 350,000 individuals and businesses now use the platform for their email campaigns.

Whilst this userbase is not as big as those for some other email marketing tools (notably Mailchimp), it is large enough to provide confidence that the company is well-established and is not likely to disappear any time soon.

GetResponse pricing

There are four GetResponse plans:

  • Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
  • Plus — starting at $49 per month for up to 1,000 subscribers
  • Professional — starting at $99 per month for up to 1,000 subscribers
  • Max — negotiable.

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).

How does GetResponse pricing compare to that of its competitors?So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month GetResponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.At the entry level database end of things, GetResponse‘s pricing is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with GetResponse, compared to $29 per month on Aweber and Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month, but you don’t get as many features for this.As you go up the pricing ladder, GetResponse remains competitively priced.If you have a contact list containing between 9,000 and 10,000 records, hosting it on the ‘Basic’ GetResponse plan costs $65 per month.This works out:

  • $4 per month cheaper than Aweber
  • $24 per month cheaper than Campaign Monitor
  • $34 per month cheaper than Mailchimp (Standard Plan)

GetResponse review: conclusion

All in all, GetResponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace. It’s also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof.

It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition, and its free trial length of 30 days is generous too.

I’ve been particularly impressed by GetResponse webinar functionality — it’s feature packed, and amazingly good value for what it is.

Some improvements to GetResponse do need to be made however.

Probably the most important thing GetResponse need to look at is introducing a GDPR compliant cookie consent mechanism for the landing pages (and the landing pages interface could do with an overhaul too — they could be much more user friendly).

I’d like to see more controls offered when it comes to data capture forms introduced — you should have the option to switch them on or off on mobile.

And finally, facilitating two-factor authentication during login should be a priority for the company.

Get your free trial length of 30 days from here 👉 GetResponse

THANK YOU & HOPE YOU ENJOYED

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